Fully animated video + infographic
This was a reasonably-sized project that involved interviewing SMEs, writing a script, designing an infographic, repurposing parts of the infographic as storyboards, editing audio, and animating the final video.
The interesting part of this project is how an infographic, a nice-to-have deliverable, was created before the video because I knew I could repurpose nearly all of it. The effort to create a second deliverable was minimal. However, the ability to share multiple communications from department to customer is significant.
When planning a project like this, it’s important to ask how communication takes place between the department and customer. I know they send monthly emails to customers, so it is helpful to attach an infographic to the email and the capture attention from those that might not click the video link.
Department: Product Support
Product: Animated Video
Software: Illustrator, After Effects, Premiere Pro